dadada was founded by the Segal Group, who recognized the need for well designed, high-quality, ethically constructed furniture to suit sustainably-minded parents. With family knowledge and industry experience dating back to 1932, dadada is a young company with a heart for tradition, drawing its inspiration from modern urban life with roots firmly planted classic Italian design.

dadada cribs are made in Italy, and all of our products meet or exceed JPMA and Bureau Veritas standards. We employ state of the art production technologies and maintain strict control over the entire manufacturing process through a team of skilled safety specialists. Your baby, their safety, and your ability to confidently relax and celebrate each and every one of their first moments are our absolute priority, and we’ve structured our production to ensure that our products live up to the honor of supporting your family.